Have you ever wondered how valuable a blog really is to your business?
Does your company want to start a blog, but struggling with reasons why?
Do you wonder how much a blog could really influence your business’ bottom line?
We are often asked these questions by businesses who struggle to justify the time and effort blogs demand with tangible results. Starting a blog is a big commitment to make and requires a lot of attention.
As Digital Marketing professionals we have seen first-hand the difference a quality blog and well-written posts can make to someone’s sales and leads. If you’re still on the fence about whether a blog is right for you, consider the four benefits below that it could have for your business.
1. It helps drive traffic to your business
“The more hooks you have in the water, the more likely you are to get a bite”. Basically, this means the more articles and content you put on your website’s blog, the more pages you will have indexed within search engines. According to Hubspot, businesses with blogs get 55% more traffic on average, and generate as many as 4 times more leads.
2. It helps establish authority
A well written article on your blog demonstrates your company as an industry leader. For example, if you are a retailer, you could write blog posts about your products. Your customers will get to know you as the knowledge source for the products they want. It’s one of the best ways to establish yourself or your brand as an expert in your field.
3. It can improve your conversion rate
A study by Hubspot found that businesses that prioritize blogging experience a 13X increase in ROI (return on investment), year after year. Each post on your blog is an opportunity to generate leads and the way this works is really simple: Just add a lead-generating call-to-action to every blog post.
4. It drives your SEO
People and search engines are both lovers of fresh content. If you keep your online audience happy with engaging articles which they can consistently count on to find in your blog, then search engines are going to love your site even more. You can then start incorporating related keyword phrases to help you expand your reach and target additional traffic. For example, if you sell red widgets, you could start writing about red widget maintenance, and so on.
It’s important to mention that every update you make to you website plays a massive role in its performance in search engines. An active blog, with frequent and engaging posts sends signals out to indicate that it is alive – and this is a fundamental signal that tells search engines your site is worth ranking in its results. On the other hand, a static website without
updates of any kind also sends powerful signals – but not good ones. Put simply, update your blog frequently and the search engines will love you.
These 4 reasons and more are why we strongly believe blogging is essential for anyone wanting to drive leads and conversions online. If you’d like to know more about starting a blog for your business, or want to get more out of your existing one, contact one of our SEO professionals today.