Have you ever toyed with the idea of outsourcing your digital marketing activities?
For most small to mediums sized businesses (SME’s) time is a virtue and something you seldom have spare. This reason is often the one which drives the decision to outsource – however there are plenty of other advantages to outsourcing which you may have yet considered.
Here are seven smart reasons why you should consider employing an online marketing company for your business.
1. Reduce Stress
It’s very rare for SME’s to have enough resources to take care of their own digital marketing needs in house – let alone do so successfully. When you’re the one running the day-to-day operational side of things, there is rarely a spare moment to invest in trying to run your own marketing department too. If the marketing you do manage to achieve is unsuccessful, or not delivering the results you’d hoped for – it can become tiring and disheartening.
Alternatively, if you work with an external online marketing agency you can instantly free up more time to spend on running your business, while leaving the responsibility of running a successful campaign in the hands of an expert.
2. The experts have seen it all!
Marketing can be an unforgiving practice, especially for those who are working to a strict budget. By getting the experts in your corner to make the most of your marketing budget you’ll see the results you want, in less time and with less mistakes made along the way.
3. Save money and get more bang for your buck
The number one reason we hear for companies not outsourcing their marketing, is the cost factor. The reality is that is that although you have to pay for the service, a digital marketing agency will reduce the amount you spend on staff, specialised software, specialist training and other overhead costs. What takes you an hour to achieve, an expert could do in 10 minutes – and you’ll benefit from the fixed cost each month.
4. Brand Consistency
By using an agency to handle all of your marketing, you can ensure a clean and consistent image across all media and platforms. Different employees can project different visions about what they think your brand should look and feel like, and over time this can create a mess to try and rectify. With all your marketing taken care of by one agency, you’ll never have to worry about this.
5. Access to specialised technologies you couldn’t otherwise afford
Although your company may be number one in its field for a certain technology, is it number one when it comes to marketing programs and capabilities? Any good marketing agency is driven by using the latest technologies in marketing, analytics and automations – to further drive their clients’ profitability. By outsourcing your digital marketing, you’ll gain instant access to these capabilities.
6. Give your business agility
A marketing agency is perfectly positioned to take full advantage of opportunities as they arise. With someone in your corner keeping an eye on these types of things, you’re better positioned to be steps ahead of your competitor at all times.
7. Maintain a strong presence across all platforms – not just one.
Many companies who do their marketing in house will often only focus on one or two platforms at any one time. Be it Facebook, maintaining your website, writing blogs or creating an EDM campaign. A digital marketing agency can have you covered across multiple platforms as and when you need them to be.
For many businesses, outsourcing to an online marketing company is a logical decision that will save time, money and resources. Have you considered making the jump? Why not give us a call today to find out exactly what we can do for your business. For a no obligation consultation, call us now on 1300 786 704