7 out of 10 people who begin a purchase on your website will abandon their shopping carts before completing it.
It's a tough statistic to swallow; all of those visitors you worked so hard to attract and nurture into the sales funnel could be pouring out at an incredibly scary rate.
If you believe these cart 'abandoners' are simply wasting your time you’re not alone - 81% of ecommerce companies believe it, too.
Shopping cart abandonment refers to when a potential customer has carted an item, started the checkout process, and left before completing the transaction.
Do you know what your cart abandonment rate is? The average sits at around 66% which varies from industry to industry. It’s important to know what your average is so you can monitor it and act on insights into when and why your customers are abandoning their carts.
To reduce cart abandonment we need to first identify what issues there are leading potential buyers to abandon their carts, whilst encouraging them through to complete their purchase. Below we've listed 6 ways you can reduce your cart abandonment rate right now.
6 ways you can reduce cart abandonment right now
1. Capture Email Addresses as early as possible
The best thing you can do is at least get an email address before the cart is abandoned, this will enable you to target the user with an email remarketing campaign later - so make sure it is the first thing you ask for. By offering a guest checkout option, visitors aren't put off by a forced sign-up, and you can always ask them to do so after they've made the purchase. Gap.com does this really well: