It’s not a secret that SEO service providers have taken off in the last few years. There are hundreds of them. Most businesses are contacted weekly, if not daily, by various SEO agencies claiming to be the best in the business, offering guaranteed page and prioritised rankings.
Although many of these may live up to these promises, many can’t and can do more damage to your online reputation than good.
So how do you choose between providers?
You know SEO is essential for growing your business but the task of choosing a SEO company seem helpless. Here are our top six questions to ask a SEO service provider.
1. How will you measure the success or failures of your SEO campaigns?
To measure the success of a SEO campaign, the agency must be experienced in Google Analytics to track the amount traffic being sent to your website. They need to be able to tell you of improvements, if any, in your SEO rankings, how much traffic your website is receiving and where that traffic is coming from. They should also be able to talk to you about the kind of keywords searches are using to find your website and how you can use that information to further improve your overall marketing strategy.
2. Can you show me any case studies from your existing clients?
It’s important that you ask for examples of results they have achieved for their existing clients as well as case studies to show how they achieved those results.
3. Will you analyse my competitors sites?
A thorough competitor analysis is essential for any SEO service provider to provide a competitive SEO strategy. It’s essential they have the skills and technology to be able to deconstruct what your competitors are doing online, in order to help your business succeed.
4. How frequently will you be reporting on your work?
Any work carried out on your website as part of your SEO strategy should be reported on a regular basis - most agencies report monthly. Ultimately any reporting should be accompanied by a meeting or phone call to discuss the results and how they’ll affect the trajectory of their SEO efforts.
5. Can you guarantee page one rankings across all major search engines?
It’s impossible for a SEO service provider to guarantee such claims and be warned of any that do. Any promise along this line, or any claim of “special insider relationships with Google” to achieve priority rankings are classic red flags. Turn, and run.
6. Do you follow Google’s best practices?
In the SEO world there are many “black hat” techniques some agencies use to trick search engines. These techniques are policed by search engines and, if your website is found to have these techniques applied to it, it can be penalised.
We hope these six questions will help remove some of the confusion involved in hiring a SEO service provider. It’s definitely not a decision to be taken lightly. If you have more questions regarding how to pick a SEO company, or would simply like a no obligation chat about other things you should consider, give us a call today on 1300 786 704