In 2017 there are more options than ever before when it comes to advertising options for your business. Companies face a plethora of ways they can reach their target audience - especially when it comes to digital marketing.
Not only are there more options - but it’s now more accessible and affordable for even the smallest of businesses to achieve some form of an online presence. There are options to suit any budget and any audience you're trying to reach. Savvy marketers and business owners are harnessing the opportunities the online world provides now more than ever before - and it’s not hard to see why.
In this article we’ll look at four reasons why you need to make 2017 your year to skyrocket your business in the digital marketing world.
1. You get the most bang for your buck!
There’s still a large group of people who think of online marketing as a “big business” activity - but that couldn’t be further from the truth. Online marketing offers plenty of opportunities for budgets big and small - and should especially be considered by those who don’t have much budget to play with at all. For many small businesses the “marketing budget” comes straight out of the owners pocket, so it’s crucial that money not only stretches as far as possible but is accountable for the results it brings in - which brings us to our second point.
2. It’s Measurable
This is one of the biggest reasons why online marketing is so fantastic for marketers, business owners and managers - the results are measurable and quantifiable - more so than any other form of traditional advertising. Online analytics tools can help show what’s working for you and what’s not, what your customers look like and give you priceless data which can help you further target your marketing spend.
3. You can target your spend to those who actually want to buy your products / services.
Flyers, television ads, billboards and direct mail are great if you can afford them - but for what they cost, they can’t provide any real ROI. You’re spending thousands of dollars to show your products and services to every Tom, Dick and Harry who may have no real interest in purchasing from you. With online advertising you have strict control over who you’re showing your message to, when and where they see that message, how it’s shown to them and how many times it’s shown to them. This allows you to target key messages specifically to those people who are most likely to purchase.
4. It’s Interactive
Digital Marketing can help you connect with your audience via many different platforms, no matter where they are in the world. From SEO, paid ads, display marketing to social media; there’s a myriad of ways you can connect and interact with your customers and deliver great customer service through these channels. And the great thing is - they’re there right now. Your customers are already using these channels, engaging with each other and other brands. It’s up to you to join the conversation and give your brand a voice.
These four points barley scrape the surface on how much opportunity the online world offers for your business.
Get your business online today by speaking to one of our digital marketing professionals. They can give you obligation free advice and tips on how to get started in the exciting digital marketing world.