Another business increases their online ‘return on investment’
The team at Online Asset Partners are engaged as the marketing partner for Rent 2 Buy and have been their online marketing provider for more than three years. During this time the Rent 2 Buy business has grown from strength to strength. In the last 12 months over 700 qualified leads were fielded by the Rent 2 Buy brokerage team attributed directly to the work of the Search Engine Marketing programme carried out by Online Asset Partners. The year on year growth provides a consistent and reliable platform for sales forecasting and future growth possibilities”
Rent 2 Buy Nationwide is at the cutting edge of a new trend to help people move into a home of their own. The Rent 2 Buy concept allows a potential home owner the opportunity to cash-flow their deposit while they pay their rent each week. The price is agreed to in advance which protects the purchaser and the vendor. The regular payments show a payment history for the bank and the payments builds equity in the property to ensure eligibility for a loan. For over three years the Rent 2 Buy brokerage team have been helping New Zealanders move into the home of their dreams
The Rent 2 Buy website was built and developed by the Online Asset Partners team and a search engine optimisation programme was inaugurated as the key marketing strategy for the website. Over a three year period the Online Asset team have optimised a number of keywords to capture online search for lease to buy and rent to buy category. 10 main areas see Rent 2 Buy as the #1 return by Google. Over the three years of operation the qualified leads have grown month on month which has been a win/win for all parties involved in the project.
Online Asset Partners and the brokerage team at Rent 2 Buy Nationwide are working together to scale up their online results and to evaluate other strategies to help grow the business. The partnership is going from strength to strength and we look forward to great results in 2013