If you ask an SEO focused company what you need – they’ll say SEO, if you ask a CRO company what you need – they’ll say CRO… see the pattern it’s no different than if you asked a magazine or a newspaper where you should advertise, the ‘advice’ is biased.
You don’t need a bigger budget or a bigger better provider or to start doing the latest new Social Media or AdWords/PPC or SEO or Conversion. You need ongoing profitable business growth and the only way to achieve that in a sustainable affordable manner is with an holistic managed digital strategy that aligns with your existing business, integrates with your existing marketing and focuses on your businesses strengths, point of difference, the opportunities in the market, and your customers’ needs and wants
Digital marketing is just that ‘marketing’ and we are marketing to ‘people’ not ‘traffic’. All the existing marketing psychology and truisms that have been developed and scientifically studied for decades apply to online just the same as they do to offline.
It takes multiple touch points to go through the purchase pathway Awareness, Interest, Desire, Action and then multiply to new sales through Referrals.
Services and channels work hand in hand; our key services identify what your business needs to get measurable results, identifying which channels are best for your business. Clients often think of digital marketing first in terms of channels, but what is most important is the wider strategy and what will work for your business.
Different channels play different roles in the funnel and if they are being focused on and reported separately then the ability to truly understand your customer’s journey and leverage that for more effective efficient marketing is lost.
There is no digital panacea, no single digital service, or way of providing it, that will ensure ongoing profitable business growth.
Most businesses approach us saying “I need a new ‘X’ service provider” or “X doesn’t work for our business/industry” or “I have a new website and I just need more traffic to grow the business”… this kind of disjointed ‘service’ based approach misses the critical point.
It’s important not be the most uniformed person in the room, especially when the people in that room are talking about your money. As an advisory we help you ask the right questions and decipher the jargon that can make informed decision making difficult. As a third party, with no vested interest other than making sure you get the result you need means you can rely on our advice. After all you wouldn’t ask a hair dresser if you need a haircut.
Google Analytics is a fantastic tool that tells you everything you need to know about your website’s performance. But who enjoys wading through reams of web data? (we do!)
Fortunately, we love all this rich website data. If you don’t already have Google Analytics, we’ll set up your account for you, including setting up return on investment targets that will measure your marketing performance - that's accountability.
We use a variety of tools and a structured process to first asses your sites conversion rate, create and run tests and then draw valuable conclusions from statistical significance. The benefit of conversion rate optimisation is simple; if you can double the rate your site converts traffic into leads or sales you can double your business, with no additional marketing spend.
Not all SEO work is good work. Some of the work is aimed at cheating the algorithm that search engines use to rank you and your competitors sites. This can often work well in the short term but it’s not long until the algorithm is updated and those rankings fall away. We use BrightEdge a SEO platform driven by best practice for monthly reporting or to monitor your existing supplier.
Websites designed to convert leads and sales. Just tell us about your website objectives, and we’ll help you find the best solution to suit your business. Whether you need a simple brochure-style website, or a more complex eCommerce website, we have the experience to ensure you get what you have paid for.
Your websites should be Google Analytics compatible and have an editable Content Management System (CMS) so you can manage everyday web updates yourself if preferred. Your website options should be scalable. That means that you can choose the features you want, and you can unlock/add more functionality as your business grows.
We can work with you to find the best platform and supplier for your needs and ensure you ask the right questions before it’s too late.
When you want brand awareness and new visitors to your site Display advertising is often the best option. This form of advertising can be categorised as disruption marketing, this simply means you’re disrupting which ever activity your potential customer was doing before they came to your site, which means they may not be focused and have less intent. The visitor may not convert on the first visit, but at least they know you exist!
Sometimes you want results faster than SEO can provide, and you may not yet know what keywords would be the most effective for you. That is where Google AdWords (and bing/Yahoo PPC) comes in: it’ll give you quick exposure and quick results. We provide a combination of highly experienced and expertly trained Certified Google AdWords Professionals and cutting edge technology like bid management, and phone tracking (we can directly tie your ad clicks to phone calls).
It can take a lot of work and investment to bring a potential customer to your site and often you only have one shot to convert them. Display Retargeting gives you a second chance to remind those prospects or lost sales that you is still exist, but it works best with a targeted offer.
Did you know that 86% of New Zealanders use the internet*, and 61% of worldwide internet users research products online?** With statistics like that, it is a no-brainer that your website should be easy to find. And the way that people discover websites is via search engines, like Google, Bing and Yahoo.
Search Engine Optimisation (SEO) is all about getting your website found online. We have over 10 years of experience under our belt for customers all over the world. For New Zealand SEO services with a performance targeted at ROI, we are the partner for you
Email marketing in New Zealand is a powerhouse of communications, being both a cost-effective and time-efficient way to grow your business.
Consider this statistic: in the US, every $1 spent on email marketing in 2011 brought in $40.56 in sales***. Just imagine what a return on investment like that could do for your business!
So if you’ve ever thought that email marketing is old hat, think again. We’ll figure out exactly what kinds of email marketing you need to do to meet your return on investment objectives.
Some of the email marketing tactics at your disposal are:
Social media is here to stay: there are more than one billion (1,000,000,000) people worldwide actively using the three largest social media networks. Here in New Zealand, 64% of internet users belong to a social networking site, and 45% of New Zealand internet users visit social networking sites weekly (28% daily)*.
The power of social media marketing can’t be ignored. Even if you don’t use social media, your customers will be using it… and so are your competitors - do you want to know when people mention your brand online?
However, getting traction with social media marketing can be difficult: it needs specialised PR (public relations), sales, marketing and communications skills. We do Social differently - like every other marketing medium we will tie your Social media to ROI targets so you know how that spend will positively affect your business... No more Social for the sake of it.
As your digital marketing agency Online Asset Partners will deliver a blend of services based on your business' specific requirements. When you choose to work with us, you’re choosing to work with a digital marketing company that is customer-focused, innovative, experienced and accountable.