Display marketing can be seen as targeted online billboards for your brand, product or service. We place your ads on existing heavy traffic websites chosen to link your target clients by demographic, by related topics (i.e.clothing or travel) and you can even select specific sites and pages with appropriate content by matching keywords on the page (contextual targeting).
Done correctly, this guarantees you are receiving your maximum exposure of your brand to the proper people. The Google Display Network entails different marketing plans than those used for Google Search. Whereas in search, someone types in what they are searching for and then clicks your ad, in performance marketing a prospect clicks an advertisement placed on your website, blog or portal.
The Google Display Network can be complexed. Our expert AdWords consultants can develop your Display Campaigns, target the desired audience and use strategic planning to forecast the success of your campaigns.
Display marketing is powerful, therefore your budget has to be managed smartly and strategically targeted as there is plenty of traffic available for your budget to be quickly drained without reaching the right targeted audience. Online Asset Partners understands the role that Display plays in the sales funnel and marketing mix.
Or AdWords specialists will set up your account correctly from the beginning or fix accounts that are underperforming. We highlight all the key areas to you of your Display campaign set-up that are crucial to getting measurable results.
It involves but is not limited to:
It’s critical that you set your goals correctly from the beginning. We need to be aware of what to measure to know if it is effective. Our specialists will work alongside you to determine attainable outcomes and delivery dates: and will set up conversion tracking so that you know precisely how your marketing is performing.
Request a no obligation strategy meeting with one of our advisors to discover whether Display is right for your business.