Display Retargeting is like having a tailored targeted billboard or sale that tracks your highest value prospects. People view your website, but some of them will participate more than others. Maybe they add something to the cart but do not complete their purchase. Perhaps they go to the product pages of your highest margin products, or remain longer and view more pages than the usual visitor. By doing any of these pre-planned and tailor-made value actions, it prompts your site to register their browser ID. That ID is automatically added to your retargeting list and when those high-value potential clients visit other websites over the next few days, weeks or months your Ad will be displayed to them to jolt their memory of your business and as a result return to your site for one more chance at a lead or sale. You can even tailor-make the Ad displayed for the exact product and service they were looking for. This level of customisation gives re-targeting some of the highest, SEO, print budgets, etc.. Showing people precisely what they want while they are attentive. It is indeed how marketing should be.
You can display ads based on products viewed with creatives that are equivalent; you can also offer deals based on where that person was in your conversion funnel before they left and you can divide your prospects by age, gender or interests, customising your messaging instantly to your target market.
Retargeting is an impressive personalised form of marketing but to maximise your outcomes you cannot just ‘press the play button’. Your success and ROI will be based on the value of your targeting groups or ‘segments’. Most of the Retargeting accounts our analysts evaluate are making use of primary settings and missing opportunities which are less obvious. Or worse are concentrating on impressions and disregarding the frequency settings resulting in tracking people to the point that they become irritated with a brand – this is in opposition to what you want. For sites already running a correctly configured Analytics account, an experienced analyst can examine your historical visitor data and establish patterns of behaviour that result in conversions – leads, sales, etc.
Online Asset Partners will analyse your website user data (Analytics), identify your most valuable customers, and create Display Ads ideal for them.
Our Adwords specialists will set up your re-targeting correctly from scratch or tweak/optimise accounts that are not operating as well as they should. We exhibit all the essential areas of your Display Retargeting campaign structure that is key to obtain maximum quantifiable results. It incorporates, but is not restricted to:
It is imperative to set your goals correctly from the beginning. In order to evaluate what is or what isn’t working, we need to know what to measure. Our specialists will work wth you to determine practical results and delivery dates: and will set up your conversion tracking, so you know precisely how your digital marketing is performing.
Request an ‘obligation free’ strategy meeting with one of our consultants to determine whether Display Retargeting is suitable for your business.
Display Retargeting is great for creating Desire and Action around your Brand, product or service. It captures those people that left your Sales Funnel and pull them back in.