It is authentic ‘permission marketing’, your clients, prospects, past customers, giving you their explicit permission to send them marketing messages – consider the power of that. You have been solicited to submit your advertising to a prospective or current client. There is no other marketing channel where that is the case.
E-mail is one of the time-honoured forms of digital marketing and is frequently seen as outdated because it has been around for so long. There is a purpose for that – it is successful.
In fact, it is more crucial to connect with your clients via email now more than ever. Your customers are no longer merely accessing their emails at work; they read it wherever they are – be it on their smartphones, in the supermarket line, or on their tablets over a Sunday morning coffee.
With Email Marketing, you have the chance to form a new connection with prospects while they are in the later buying stages of the sales funnel using carefully targeted and formulated messaging to take them through to becoming a client. Once a customer, you can sustain the relationship with targeted appropriate messages that relate to numerous things, but typically geography, gender, product interests, prior purchase history or budget. Current email marketing software connects with your CRM practices to give the optimum sequence and regularity of messages for each person or group of clients.
Remember: out of sight, out of mind. The ideal way to stay on the forefront with your customers and prospects is with continual communication. It is not practical for you to phone or always visit your clients. It’s acceptable to email them frequently (on a reasonable frequency ) in context to your product/service when executed in a way that adds significance to the relationship. Email marketing services provide profitable, quantifiable, reliable results and are a proven way to expand your business.
As tremendous as email marketing is, most companies do it badly.
Do not misuse the permission given – don’t waste people’s time by giving them unrelated, persistent messages of little value – they will unsubscribe, or move messages to the spam folder, that kind of trust is difficult to get back.
Use the correct software, the real costs, and value eventually transpires once you have established a list and are becoming serious about email as a channel. So, don’t just sign up for the commonly used free email marketing software you come across to get underway. Once you commit, it can be expensive and can be challenging to change to a system that is more suitable for your needs – free programs to get you started can wind up being far more costly.
Have a strategy, starting with a monthly or quarterly newsletter to every person on your list, is okay as a starting point, but unfortunately is not going to get you a record - breaking return. As with all marketing communication the more personalised, targeted and appropriate your message is to your customer, and straightforward the whole process is, the better results you will achieve.
For more information pertaining to the benefits of email marketing for your business or brand, please contact us to arrange a strategy meeting.
Email is great for creating desire and action. For both new sign-ups that need a little extra push to convert or rewarding existing customers with good content, offers or new products and services. Keep the conversation going.