Google AdWords are the paid text ad listings related to Google/Bing ‘natural’ SEO search results. They are listed above and at the bottom of ‘natural’ listings.
Getting listed in AdWords is very straightforward. Create an account, select some keywords. Set the highest amount you wish to pay for a click resulting on a prospect to your website and run your campaigns, each time someone clicks on your ad; Google gets paid so you can just wait and watch Google consume as much money as you can throw at it.
A professionally administered AdWords account should equip your business with, measurable return on investment, marketing certainty month on month and scalable outcomes. Online Asset Partners is a Certified Google AdWords Partner Agency, but we don’t conclude there. We retain the highest internal standards for AdWords performance and client care.
Here is our scorecard from Google:
AdWords is great for Interest, Desire and Action. Depending on what your potential customers are searching. ‘Top 10 shoes’ means: I’m interested and I have a desire. ‘Buy shoes’ means: ready for action - I want to buy!