Google Analytics and online tools to track traffic are vital, as they tell us all that we need to know regarding your website and how your online marketing is performing. The extensive data that Google Analytics provides, in cooperation with our expertise, means that your online marketing can be fine-tuned and refined by our team, as we pinpoint threats and opportunities, and uncover and report on which service is suitable for your business.
However, for the beginner, it can be challenging as Google Analytics is so extensive. If your analytics is not set-up properly; your data will most likely be incorrect. It may also be insufficient, without crucial execution of conversion tracking or e-commerce tracking. There would also be no way to establish if you are winning or losing.
With an excellent and complete set-up, Google Analytics can assist in answering questions like:
We execute our advanced set-up of Google Analytics and keep track of what is most crucial for you, advise your team on how to get what they need from the program or give an account of the services we offer, or across all your marketing efforts.
We will collaborate with any website supplier you may currently have to make sure that your site is set-up with the Google Analytics system.
At your first Strategy Meeting, we will come to an agreement on the return on investment (ROI) targets for your site.
These targets will then be configured in Google Analytics and across our other advanced data analytics tools.
The data we use to appraise our performance is not our unique data; it is Google’s and another third party’s data. That means it is impartial and accurate – you can have no doubts knowing that you are receiving real reporting. It is of the utmost importance to us that we are up-front and straightforward with you, and this is just one of the ways we show dedication.
This is possibly the most vital part for you: the simple English explanation of how your website is doing. Rather than merely send you baffling reports with too many numbers and data, you’ll receive an outline of:
How your website is operating versus the ROI (return on investment) targets we’ve concurred on.
Google Analytics is an excellent tool, and a professional configuration is a basis for an efficient digital marketing strategy. It is essential to comprehending how your site operates and what you require doing to progress. The real merit is how you use the tool. Google Analytics is a data collection and reporting tool, but the evaluation, examination and master plan, drive quantifiable outcomes derived from working with OAP, and give you an advantage over your competitors – this is how we assist you.
Contact us to book a strategy meeting today.