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Constructing a new site is among the toughest and most crucial decisions a business has to take since the amount of capital involved is huge and since it is a long-term plan having a bearing on your sale and sales leads.
There are wider factors involved and a lot of potential risks, and so the best decision is the one that requires impartial professional consultation of all the elements involved. A high number of variables along with possible risks have to be looked at. It calls for an outside professional consultant.
Having a decade long experience in the development of websites, SEO, analytics and digital marketing, we have the right expertise to frame our questions in such a manner that we get to acquaint ourselves thoroughly about your exact needs.
Though a cheaper site may look attractive prima facie, ab initio, because of the inherent weaknesses in design, construction and easy workability, the cost gets increased at the end of the day. Would you buy a house without a solicitor? Let’s look at a few key considerations when it comes to building or redesigning an existing website:
How much percentage of the site can be edited by the content management system (CMS)? Do you have to pay at an hourly rate to make even tiny changes? Is a Custom built site preferable in comparison with the site with a platform like say WordPress? Isn’t opting for a custom built website analogous to sending your car always to a particular garage for repairs?
There is a possibility that you are not able to pre-estimate your requirements correctly to begin with and may have an insufficiently equipped site with lower functionality. Also, you must be able to preserve and nurture the organic traffic pouring into your site.
At times, the sites did have the number of visitors plummet from 10,000 to a meagre 100. Your new site of dreams may prove to be a billboard since you procured the SEO advice from a web designer.
Which features, functionalities and integrations are included and what is considered to be extra. You must enlist your requirements in great detail on a sheet of paper. A web designer may know what you do not know and even though he may have an understanding of what you need more; he may not say so. It is where we are different. We tell you what you need and bridge the gaps for you adequately.
A website is meant to create leads and to increase sales. The website is supposedly intended to create leads and to transform them to likely sales. The real art of marketing is linked with providing the desired level of satisfaction to your clients. They must never be confused. If your website is not easily editable, then you’re severely hindering SEO companies’ ability to help you to rank. Your online marketing company will also need to add tracking to your site – how easy is this to do with your current set up? These are all issues that only pop up after the site is bought and paid for.
The biggest costs in the majority of website builds lies in project management. It is of utmost importance that you know what percentage of your time gets used up in project management and what the processes and landmarks for efficient development is. It’s imperative that you meet the person handling your website build before enlisting their services, as you will need to spend lots of time with them. You need to have the assurance that your project is in safe hands. Even leading web development agencies can sometimes have average project managers.
A high percentage of the designs whether they are based on an already designed template or custom-made program can technically live on any site. Designing is a creative process which is led by experience, but can often be led by the current trends. You want your visitors to be amazed by what they view, but it’s more crucial that they naturally know how to use your site. If you desire that your guests are happy with what they see on your site, that is good enough, but you must ensure that the customers are familiar with your site. They know how to move from one point to another. We could always assist you to make informed decisions related to easy workability and good design.
The million dollars question is: Does your site load quickly with minimal errors? Or is it this lumbering beast with messy code. Speed is important when it comes to both your site’s rankings, and the online visitors ability to convert. Internet users hate having to wait on slow loading website. You might get a great deal now, but what is really beneath the surface just waiting to break. Your site will require maintenance; things will need to be fixed and updated. How often this occurrence takes place, starts in the original development of the website.
Shop around before deciding on which web company to go with. Once you’ve selected a few of them to chat to, ask them about some of the above mentioned considerations which we’ve highlighted. Get in touch with us to arrange a strategy meeting and we will explain how we can help you select the right website, platform, supplier or functionality for your business’s needs, but most importantly so you can avoid hidden risks and costs when building you new website. Contact us for a strategy meeting.
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