The purpose of the website is to identify UK residents who are deemed to be in fuel poverty.
Government Energy Initiative - United Kingdom
Website development, Adwords, SEO
The purpose of the website is to identify UK residents who are deemed to be in fuel poverty. Through a series of simple qualification questions the website isolates anyone that qualifies for government grants and then sends them to our UK call centre partner to book in an assessor to visit the applicant’s premises.
A government initiative provides 1.3 billion pounds of funding to be applied to assist those UK residents that are deemed to be in fuel poverty. Online Asset Partners developed this website to target insulation measures for the project. The website will supply over 1,000 qualified leads per month of which more than half will qualify for grants to put insulation measures into the home. Through a smart and intuitive qualification process the website will also isolate hard to treat properties. An example of this may be high rise dwellings requiring specialised equipment to install the measure or solid walls requiring expensive internal or external wall solutions to insulate the home.